SMS Advertising :: Business, Marketing

In past few years, SMS has a remarkable increasing involvement in marketing practice, it has been used with other traditional media, such as print advertising, television commercial or other broadcasting, to strengthen the efficiency of the campaign (Zhang and Mao, 2008). It was claimed that SMS itself enables to enlarge the campaign’s reach and effectiveness because of ability of interactive to create viral effect. Wohlfahrt (2002) explained that when receivers receive message, they then forward to further other people in their contact list, and it has been proven by Kroeber-Riel and Weinberg (2003) that those messages delivered by familiar senders were seen in more trustworthy than those sent from advertisers directly. In marketer’s perspective, messaging help increasing the rate of interaction from the receivers, because advertising with financial offers or promotion, will be sent to the consumers when they are actually shopping (Zoller et al, 2001). Plus, SMS itself allow the sender and receive interact immediately, so that mobile advertising will yield a direct and rapid response from the consumers (Boonmark, 2006). Moreover, mobile phones are ubiquity and convenience because they are very personal, and always kept within 1 meter of user’s body during the day time (Sirivastava 2004 and Haghirian et al., 2008). Therefore, SMS advertising allow marketer to reach consumers virtually any time and anywhere via their mobile devices (Boonmark, 2006). It helps marketer become closer to the consumer as mobile phone is communication which is a part of consumer’s daily lives (Forrester report, 2001). So that, information sent to mobile devices also tends to capture high attention from receivers because information is read completely and immediately after receipt. (Barwise and Strong 2002). SMS is also low cost medium compared to other type of direct marketing (e.g. telephone marketing, email marketing, direct mail) (Dickinder et al., 2004). SMS can capture tens of thousands consumer with a low budget compared (Leppanieni and Karjaluoto, 2005) There is variety of way which SMS has been used as a medium. Because SMS provide diversity of response capabilities such as message based responses, call based response, and mobile web landing page response (See Appendix D, MMA, 2009b), SMS is exercised to request for phone’s users engagement (Dickinder et al., 2004). To illustrate, SMS will be sent with the hyperlink allowing phone users to click to make a call (or click) to buy, to download, to vote, to contest or to win a prize. Boonmark’s studies (2006) found that messages were sent out with different kind of appeal, such as rewards, loves, and emotional appeal.

Pacific Northwest Settling Establishments Essay

Contact at trading posts had originally introduced the Native Americans to Christianity. The British Protestants and French-Canadian trappers who were mostly of Catholic faith did this. The trappers were impressed by Native religion and didn’t see any problem between Christianity and Native religion. Fur companies usually encouraged their men to get Native American wives and marry into the tribes to make trade relationships stronger. The Whitman established their mission with the Cayuse at Waiilatpu near Walla Walla. Spalding was assigned to convert the Nez Perce people and founded a mission at Lapwai, Idaho. This was one of the most successful missions. In 1838, two Catholic priests, Fathers Blanchet and Modesta Demers arrived at Fort Walla Walla to imagine the possibilities of beginning a Catholic mission in the area. According to historians the Roman Catholic missionaries were much more successful with the Native Americans. The Native Americans were convinced of the Missionaries tactics and customs from a few different ways. One of the ways that was used was that they didn’t promote immigration into the area. Their customs in church were interesting to the Native Americans and helped to encourage practicing their beliefs as well as the fact that mission sites were extensive. To help convert they didn’t emphasize changing the Native Americans’ culture, but instead promoted theirs to make the Natives want to change. Instead of requiring Native Americans to live on or close to the Missions, they traveled alongside with them. In some ways the Missionaries used reverse physiology to convince the Native Americans that their practices were better. The significance of having the missionaries approach and try to chance the Native Americans was very significant. If it weren’t significant, the Native Americans that were opposing Christianity wouldn’t have acted so forcefully, and so many conflicts would not have arose. To all Native Americans, the significance was of great impact whether thought to be positive or negative. It was also of great significance to the coarse of history. If the Missionary Era never occurred, things might be a lot different as far as religion goes for the 21st century.

The Great Divergence Essay - 2479 Words

Europe is given special consideration thus far in this class. What made Europe or European civilization unique in the perspective of some authors? It went from ‘marginal’ status to powerful region in a few hundred years. What did this process look like? Be sure to address this at the various levels (ideological, behavioral, institutional, material etc.). Are there reasons for this dominance that are more important than others? Looking back at the world in the past few hundred years, it would have been difficult to imagine that one day, majority of Western Europe would come to dominate the world in global economy (Landes, European Exceptionalism: A Different Path, 1998). Frank (2001) described the process of which the western society†¦show more content†¦In such environment, policies of scientific and social inactivity could stand because of tradition or culture. On the other hand, Europe was geographically set in reduced, closer, but with larger number of groups, surrounded and separated by small rivers and mountains, thus, governments that repressed economic and scientific development soon amended their errors or were out-done rapidly (Pomeranz, 2000). The early western world benefitted from revenues from trading European products to the Eastern countries (Pomeranz, 2000). High earnings obtained from trading with eastern countries and sales of slave established seven percent profit per annum, which is a â€Å"relatively high rate of return considering the high rate of depreciation on pre-industrial capital stocks, which limited the amount of savings and capital accumulation†, stated Pomeranz (2000). Many theories suggest that the Great Divergence occurred as a result of trade development from Europe to Asia, which later on became the main factor of the New World. 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